HERITAGE
Roots & Territory
Since 1950, the history of the Bertolo family has been deeply linked to its origins. For generations, the brand has cultivated a culture of elegance in a privileged geographical context: a secluded area between the Alps and Lake Maggiore, where the landscape inspires the pursuit of quality.
Identity & Values
Bertolo's roots lie in ancient Italian noble history, linked to the Giubbilei family, which is mentioned in the historical records of the Roman and Umbrian aristocracy. The original coat of arms, depicting a knight with a helmet, rampant lions, and a crown, has become a symbol of continuity, authority, and identity.
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The helmet, emblem of the family, represents the integrity and nobility of its origins: a code of ethics based on fairness, seriousness, and loyalty, values that still guide every business decision today.
Know-how & Innovation
The modern identity of the Bertolo® brand was born in 1990, expressing the culture of Made in Italy through the enhancement of craftsmanship and distinctive style. The brand's philosophy is based on the union between past and future: the use of craft techniques to create contemporary designs is the synthesis of a tradition capable of boldly renewing itself.
Traceability & Supply Chain
Bertolo® guarantees full control of the entire production chain for all its creations. From the selection of raw materials to spinning and packaging, each stage is managed internally and entrusted to highly specialised workers, ensuring a consistent standard of quality over time.
